Creative StrategyDirect ResponseMeta & TikTok Ads

Naoures
Ben Ahmed

Performance Creative Strategist & Copywriter. I turn audience insights into creative concepts, then into performance ads built to earn attention and drive action.

Scroll — the object turns, the hook changes
Ecomness · B2B lead generation
18,520qualified leads
3.2%link CTR (vs. ~1% category average)
$1.35cost per lead

Reframed a feature-first hook around a financial pain point.

Flamingo.store · evergreen video script
3.4xROAS
3,500+profitable orders
12+ mocontinuous profitability

One creative asset anchored in durable customer psychology.

Decobayt · DTC on TikTok & Meta
$3,200+weekly revenue
100+COD orders / day
4.5%store conversion

Two unbranded products, sold through pattern-interrupt, native-style hooks.

Figures are from my own track record. Original account screenshots are not included in this portfolio.

About & methodology

The core architect

A copywriter who owns the thinking behind the words: what the customer already believes, what has to change, and which ad should exist because of it.

Portrait of Naoures Ben Ahmed
Naoures Ben Ahmed · Tunisia

Core value

I start from the customer problem and belief, build the creative idea, then write and shape the executions.

I start from the market, the audience, the offer and the action I want — then decide what the creative has to say, and why. The script is the last step of the thinking, not the first.

Strategy before copy. Diagnosis before solution.

Evidence before certainty. Testing before opinion.

Career timeline

  1. 2023

    Creative & Content Intern — Brand Me

    Advertising concepts, brand positioning, headline and campaign-angle brainstorms.

  2. 2024

    Bachelor’s degree in Communication — IPSI

  3. 2024 – 2025

    Copywriter & Community Manager — Ecomness

    Paid creatives and campaign messaging, audience and competitor research, product launch campaigns. Also coached inside the Ecomness Academy, delivering structured copywriting training sessions.

  4. 2024 – 2025 · concurrent

    Performance Creative Strategist & Copywriter — Independent

    DTC and e-commerce ad scripts (Decobayt, Flamingo.store) alongside the Ecomness role.

  5. 2026 – now

    Performance Creative Strategist & Copywriter — Freelance

    Direct-response copy, UGC and video scripts, hooks and angles across Meta formats.

What I bring

Performance creative & strategy
Creative conceptsAnglesProblem reframingConsumer psychologyMessaging & positioningA/B copy variationsAudience & competitor researchOffer positioning
Performance copywriting
Direct responseMeta ad copyUGC scriptsVideo ad scriptsVSL / long-formHooks & headlinesStorytelling
Creative direction & collaboration
Creative briefingDirection for videographers, editors & creatorsConcept presentation to stakeholdersProduction-ready shot lists
Channels & tools
Meta AdsTikTok AdsMineaForeplayWinning HunterDeep IA ResearchAd Library SystemsMotion Creative AnalyticsMiro

Then → now → next

Then

  • Communication + content foundations
  • E-commerce execution
  • Community + copywriting

Now

  • Creative strategy
  • Performance diagnosis
  • Creative direction for collaborators
  • Creative testing mindset
  • Creative briefing
  • Direct response copywriting

Languages: Arabic (native) · English (fluent) · French (intermediate)

My framework

From problem to proof, in five moves

The workflow I run on every brief. Pick a stage to see what I ask, what I do and what I hand over.

Audit the business context

  • Offer, price, guarantee, proof and CTA: clear or not?
  • Where the creative sits in the funnel
  • Working, failing, saturated or unknown?
  • Creative problem — or offer, page, audience, funnel?

What I hand over

The right problem to solve before anything is written.

Tools

Deep IA Research · Ad Library Systems · Motion Creative Analytics · Miro · Claude

Every campaign should make the next one smarter: observe → hypothesize → brief → create → test → diagnose → iterate → document. This is my method; the reported results on this site are the evidence.

Creative range

One method, four markets

The voice changes with the audience. The diagnosis doesn’t. Every niche below comes from work in this portfolio.

E-commerce & B2B platforms

Audience
Aspiring and early-stage store owners who fear the operational load.
Tone
Aspirational · first-person founder · lifestyle proof
Formats
Storytelling UGC, short-form UGC, statics
Hook · short-form UGC
كيفاه في 30 minutes كهو حليت ecom.store آخر

My store runs without me being trapped inside it.

Signature move
One promise instead of a feature stack: less operational burden, more room to grow.

See how it plays out inside a real script.

Ecomness, Colon Detox and Soul Dose, line by line: the hook, the reframe, the objection, the close.

Case studies

Three deep-dives. Every line dissected.

The original Tunisian-Arabic copy is shown verbatim — never edited. The analysis around it is mine.

Results from my track record Claim from the original script
Creative Library

Every execution, catalogued and accounted for.

Two more DTC scripts, plus the static executions of the three main case studies — hooks, angles and the claims that were scripted. Filter by format in one click.

Native-style UGC · TikTok & Meta

Decobayt

Two unbranded DTC products

Kitchen niche · multi-cutter — the viral hook
حماتي تغزل عليا
The follow-up: positive reinforcement
حماتي فرحت بيا
Bathroom niche · shower head — negative command
معادش تدوش إلا و support الدوش هذا عندك
Context
Launched as a sandbox brand for student product testing, then scaled once the creative angles took off.
Angle
Hyper-local domestic drama and negative commands instead of standard product demos.
Psychology
Pattern interrupt → curiosity → impulse. A command that breaks a daily habit creates instant FOMO.
Pattern interruptCuriosityRevealImpulse buy
Reported results$3,200+ weekly revenue · 100+ COD orders/day · 4.5% store conversion rateAuthor-reported (résumé), for two unbranded DTC products.
Strategy in brief

Insight
In saturated categories, attention can come from narrative tension rather than feature density.

  • Domestic drama stops the scroll. Viewers stay to learn why the mother-in-law is furious, and find the product inside the answer.
  • Iterate the emotion, not the product. The winning hook was followed by its positive mirror to reach the funnel from another angle.
  • A negative command breaks a habit. It forces a question about a daily routine.

TakeawayIn saturated categories, attention can come from narrative tension rather than feature density.

Evergreen video ad script · Meta

Flamingo.store

The double-trigger evergreen angle

Hook 1 — the financial drain
تخسر برشة فلوس على تغليف فاليزتك في المطار؟
Hook 2 — the security anxiety
تخاف من السرقة في المطار؟
Audience
Travellers buying a protective luggage cover (housse de valise).
Angle
Two durable triggers experienced by every traveller: financial pain and airport anxiety.
Psychology
Loss aversion (recurring airport wrapping fees) and security (theft or damage). The cover becomes a one-time investment and a protective shield.
Durable triggerHookValue reframeProtectionCTA
Reported results3.4x ROAS · 3,500+ profitable orders · 12+ months of continuous profitability from a single creative assetAuthor-reported (résumé).
Strategy in brief

Insight
Bypass temporary trends and anchor the creative in permanent psychological triggers, so it can outlast the usual ad-fatigue cycle.

  • Durable psychology beats trends. Two triggers that don’t expire with a season.
  • The accessory becomes an investment. Framed against recurring airport fees, not as a nice-to-have.
  • It speaks to a fear every traveller has. Protection from theft and damage is the emotional payoff.

TakeawayEvergreen creative can be designed around durable customer psychology.

Static ads · brand copy

Ecomness statics

The Lifestyle Arbitrage, in a single frame

Ecomness statics — static ad
Ecomness statics — static ad
Job
Carry the storytelling concept into one frame.
Author notes
Premium minimal frames capturing the digital-nomad aesthetic, paired with raw volume proof — “Test up to 10 products a day from anywhere”.
Static ads · brand copy

Shifa Bio statics

Colon Detox: the reframe as a headline

Shifa Bio statics — static ad
Shifa Bio statics — static ad
Job
Put the “wrong problem” reframe and the proof on one frame.
Author notes
Clean Ministry-of-Health trust badges alongside real customer chat screenshots for native social proof.
From the script“15,000+” customer claim and Ministry-approval badge are printed on the creative (as printed)
Static ads · brand copy

Soul Dose statics

My Mental: warning frames and question leaks

Soul Dose statics — static ad
Soul Dose statics — static ad
Job
Trigger curiosity without an outcome promise.
Author notes
Minimal, text-heavy warning frames combined with verbatim question leaks to trigger intellectual curiosity.
Ready when you are

The next hook is still unwritten.

Every script on this site started with one question: what is the customer actually thinking? If your next campaign needs that question answered — let’s talk.

Naoures Ben Ahmed, working
Naoures Ben Ahmed

I start from the customer problem and belief, build the creative idea, then write and shape the executions.

Two years turning audience insight into creative concepts and direct-response copy across Meta and TikTok, in Tunisian Arabic, French and English — ready to start now.

Email

benahmednaoures6@gmail.com

Best for briefs and interview requests.

Write

Phone

+216 51 641 767

Tunisia (GMT+1).

Call

Base

Tunisia · Remote

Working with brands across Meta and TikTok formats.

Languages

Arabic · English · French

Arabic native, English fluent, French intermediate. Scripts are written in Tunisian Arabic with French and English code-switching.

Education

Bachelor’s degree in Communication

IPSI, 2024.

Channels & tools

Meta Ads · TikTok Ads

MineaForeplayWinning HunterDeep IA ResearchAd Library SystemsMotionMiro